I want to start my business making wedding gowns and would like to do it initially from home due to my limited resources. Considering I don't have a store front, or a big marketing budget, any ideas on where I can find customers? I thought about going to where people get marriage licenses but I doubt they will give me any info, much less name of people I can contact.|||A friend of mine does this also... so here is my advice...
Before you start looking around you need to make 10 - 15 very good dresses and have them ready. Nobody will hire you for this very important day unless they can see several examples of your work ahead of time. Next have professional pictures of your dresses taken with attractive girls wearing them (In very nice areas)... holding flowers etc.. Just like she would look if she was on her wedding day. A decent wedding photographer could probably do this for you and make it look great (although this will set you back $2,500+). Next have a professional album made with your photos so that you have something to take to brides when you recieve phone calls.
Now... your are ready to advertise...
Set up a triangular display at the mall (in the middle of the walkway) with a single enlarged (24X30") photo on each side. Have a table with business cards next to it... You will have 10,000 people a day walking by your display so make it nice. You will probably have to pay a few hundred dollars a month to the mall but... it should offset easily if you are good.
Best of Luck.|||use flayers|||churches... there are program for engaged couples.... preparation for marriage|||you can advertise with distribution of smallpamplets to be sent in with newspapers or dropped along with the other mails.. as it may be possible.
or you identify the busiest place in town and the busiest day and hire a person to distribute the pamplets with your design detials and contact number, this will be a good value drieven advertising..|||By tghe time they get the license, they've already got the dress.
Bridal fairs might be an idea. Or flyers around college campuses?|||How about Reception Halls - people need to book them well in advance, and they might be willing to sell their contacts (they will likely not just give them to you for free). Ditto florists, caterers, wedding cake bakers, wedding planners, and photographers.
You could also check into buying a list of subscribers in your geographic area for Bride and wedding magazines.
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